The highly anticipated year-end streaming figures for 2024 were released today, and they reveal some interesting shifts in the music industry landscape. While Apple Music made an early splash by dropping its 2024 Replay playlists into subscribers’ accounts yesterday, the true buzz around this year’s music scene comes from the release of Spotify’s Wrapped 2024 charts. This annual event has become the go-to benchmark for artists and industry professionals to gauge success, as it reflects the most-streamed songs, albums, and artists on the world’s leading music streaming platform.
Spotify Wrapped has increasingly become more than just a personal playlist recap for users; it serves as a crucial indicator of an artist’s reach and influence, especially in an age where traditional music sales are no longer the primary measure of success. For musicians, a prominent spot in Spotify Wrapped can open doors to lucrative opportunities, from headlining major music festivals to securing endorsement deals, appearing in movie soundtracks, and even landing collaborations with top brands. In essence, being featured in the Wrapped 2024 charts is a passport to career-defining moments, as the music industry continues to evolve beyond traditional sales metrics.
This year, once again, female artists dominated the global streaming charts, with Taylor Swift emerging as a clear frontrunner. Swift, who had an incredibly successful 2023, has maintained her global influence, securing the title of the most-streamed artist for the second consecutive year. Her remarkable achievement, with 26.6 billion streams worldwide, comes as no surprise, given the global success of her Era’s tour, which has been captivating audiences around the world since March 2023. The top five most-streamed artists globally in 2024 also included The Weeknd, Bad Bunny, Drake, and Billie Eilish, showcasing a diverse mix of musical talents that have defined this year’s streaming landscape.
Swift’s dominance didn’t stop at artist rankings. She also claimed the title of the most-streamed album with The Tortured Poets Department: The Anthology, beating out competitors such as Billie Eilish’s Hit Me Hard and Soft, Sabrina Carpenter’s Short n’ Sweet, Karol G’s Mañana Será Bonito, and Ariana Grande’s Eternal Sunshine. Notably, 8 of the top 10 albums globally were from female artists, further underscoring the power and influence of women in the music industry this year.
In a statement from Sulinna Ong, Spotify’s Global Head of Editorial, she remarked, “It’s been a standout year for female artists. In all my time at Spotify, I’ve never seen women dominate the eight spots for global albums of the year. So long may this continue.” This reflects the growing trend of women artists shaping the global music narrative, both through chart-topping songs and innovative album releases.
However, while Taylor Swift claimed the top spots for artist and album, the title of the most-streamed song of the year went to another rising star, Sabrina Carpenter, with her hit track Espresso. The song has been a massive success on the platform, amassing 1.6 billion streams and becoming a cultural staple throughout the year. Other notable songs that made an impact included Beautiful Things by Benson Boone, Birds of a Feather by Billie Eilish, Gata Only by FloyyMenor and Cris Mj, and Lose Control by Teddy Swims. Swift’s own hit single Cruel Summer rounded out the top ten, securing a spot at number nine.
An interesting addition to Spotify Wrapped this year is the ‘Most Viral’ charts, which track the songs that gained the most attention on social media. These viral tracks are shared widely by users, indicating a deeper, more personal connection to the music. The top viral song of 2024 was Die With A Smile by Bruno Mars and Lady Gaga, followed by Birds of a Feather by Billie Eilish and Beautiful Things by Benson Boone. Viral charts measure how often songs are shared, offering a glimpse into what listeners are actively endorsing and sharing with their networks.
Below are the full Spotify Wrapped 2024 charts, which offer a snapshot of the global music landscape this year:
Most-Streamed Artists Globally 2024
1) Taylor Swift
2) The Weeknd
3) Bad Bunny
4) Drake
5) Billie Eilish
6) Travis Scott
7) Peso Pluma
8) Kanye West
9) Ariana Grande
10) Feid
Most-Streamed Songs Globally 2024
1) Espresso by Sabrina Carpenter
2) Beautiful Things by Benson Boone
3) Birds of a Feather by Billie Eilish
4) Gata Only by FloyyMenor and Cris Mj
5) Lose Control by Teddy Swims
6) End of Beginning by Djo
7) Too Sweet by Hozier
8) One of the Girls by The Weeknd, JENNIE, and Lily Rose Depp
9) Cruel Summer by Taylor Swift
10) Die With a Smile by Bruno Mars, Lady Gaga
Most-Streamed Albums Globally 2024
1) The Tortured Poets Department: The Anthology by Taylor Swift
2) Hit Me Hard And Soft by Billie Eilish
3) Short n’ Sweet by Sabrina Carpenter
4) Mañana Será Bonito by Karol G
5) Eternal Sunshine by Ariana Grande
6) 1989 (Taylor’s Version) by Taylor Swift
7) SOS by SZA
8) Lover by Taylor Swift
9) Fireworks & Rollerblades by Benson Boone
10) Starboy by The Weeknd
Most Viral Songs Globally 2024
1) Die With A Smile by Bruno Mars, Lady Gaga
2) Birds of a Feather by Billie Eilish
3) Beautiful Things by Benson Boone
4) Lose Control by Teddy Swims
5) Good Luck, Babe by Chappell Roan
6) Too Sweet by Hozier
7) We Can’t Be Friends (Wait For Your Love) by Ariana Grande
8) End of Beginning by Djo
9) Espresso by Sabrina Carpenter
10) Not Like Us by Kendrick Lamar
This year’s Spotify Wrapped charts not only provide insight into the most popular tracks and artists of 2024 but also highlight the evolving nature of music consumption, where streams, virality, and social media engagement play a crucial role in defining success. With women continuing to dominate the charts, the music industry is clearly in the midst of a new era—one where the lines between music, streaming, and social influence are increasingly intertwined.